Agfachrome

Agfachrome
IMG_4130
A blue and red illustrated image of two boxes of Agfachrome film. One Double 8mm the other 135-20. The words Keep the colors true on tru color Agfachrome are above the boxes.
Inside of the Agfachrome film pamphlet showing colour images of photos and a strip of 8mm film alongside advertising spiel about the product.
The rear of the Agfachrome film pamphlet showing halftone duotone images of a 35mm camera and an 8mm camera with a little more advertising spiel

I have a lot of old cameras (another vast collection that I want to give move love and consideration to) and often they come with little manuals and pamphlets.

There's something about this one that feels super old, a bit old, retro, classic and even now a little contemporary that I find fascinating.

The first page feels like it's an early 1900s Oxo advert, then the inside jumps to a 70s or 80s looks and feel, then we're into a more modern trendy halftone filter like feel for the back page.

It's the front page that I think I mostly kept this for. The odd perspective, the clunky "Keep the colours true on true colour" strapline, and the simplicity of being able to advertise a product by showing its box.