I'd love to know the story and strategy behind how this poster came to be. It made it into my collection via a folder of old paperwork my parents still had from our early 90s days of BMXing. BMX is very much a family sport, and my parents were involved in running clubs and organising races like many others.

This poster must have been part of promotional material sent out to local clubs via the English BMX Association (The EBA, the logo for which I once found had been inspired by a Bauhaus graphic, which I'll try and dig out when I get round to cataloging my book collection one day!).

It's so much more 'deigned' than anything else I remember seeing around this time. I wonder if Mike Weaver Graphics were close to the sport or just commissioned by the EBA? The choice of using this clip art makes me think he wasn't as even for 1991 that was a poor representation of female riders. The photo it more on point though.

Typographically there's a lot going on, and again, that choice of font for GIRL feels a bit too soft for the realities of what it takes to race BMX.

I've always felt that BMX visuals and graphics were the poor cousin of those in the skateboarding world. BMX takes a lot from that culture (Vans, Vison and Airwalk shoes became the default BMX shoes via skate), and much to my frustration, BMXers (specifically racers) were way behind when it came to photography and video production. BMX never produced a Spike Jonze that's for sure

From a content and messaging point of view, this poster is also quite a curiosity. In 1986 we had a Wold Champion in Luli Adeyemo and in 1988 another in Lisa Wright. The poster suggests we'd never had one (and what the heck is that 'lady world champion' language about!).

Luli and Lisa were awesome riders that I only just got to see racing as they stopped as I started. But great riders continued, like Adele Croxon, Kerri Edgworth and Westcountry hero Lauren Shaw-Sands. Following them a little while later (and long after I had stopped racing) came the legendary and 3x World Champion Shanaze Reade, and up today we've got Bethany Shriever, 2x World Champion and 1x Olympic Gold!

Not sure if this poster, the funding strategy behind it, or the EBA's 'want for a Lady World Champion' had much to do with all their achievements, but it's still an interesting relic.