Kisekae Seals

See also the set of camera stickers for more info on where this set came from.
What I love about these, firstly, is that they contain a micro version of the other sticker set, and secondly, that I'm incapable of imagining the audience for them. I got that a lot on my visit to Japan, when finding such niche objects and bars, that it's almost impossible to believe there's a market big enough to warrant the cost and effort.
Perhaps this is just my narrow-mindedness. I prefer to see it though as my marvelling as the diversity of interests that I can hardly even conceive! It's exciting to looks at pieces of thoughtfully and carefully produced design like this and imagine happy people outside of your own bubble.
Like the packaging says, 'We hope to create a chain of happy faces by bringing a little joy to your life'. Mission accomplished for me, thank you.